MAKE A SMALL CHANGE TODAY…YOU KNOW IT’S IRRESISTIBLE!
Change can be scary. We all have habits. It’s the same with our food. We buy the same things and like them a certain way.
But, what if making one little change to your shopping habits could reduce your climate footprint and wouldn’t compromise on the deliciousness of your favourite meals?
Sounds good right!
Try this.
Rather than add butter into your favourite recipes, whip in Flora Plant instead and still get those great tasting cakes you love, and feel good, as you’ve lowered your carbon footprint at the same time.
But what does this is all mean?
Well, we asked some very smart people to carry out ‘life cycle assessments’ (which is a study of the impact a product has on the planet) and the results show Flora Plant has on average 75% lower climate impact than dairy butter in the UK & Ireland*. This means that for every kg of Flora Plant you buy, you will save at least 12.1 kg of carbon emissions.
Still confused by the numbers? By just switching 1 kg of butter for Flora Plant, the climate impact saving is the same as charging your smartphone overnight for 54 months. Even better, if an average household of 4 people switched from dairy butter to Flora Plant for 1 year, the reduction would be the same as the carbon emissions from flying from London to Glasgow**.
The feel good factor doesn’t stop there.
By choosing to melt Flora Plant into your mash, you are using less land and water too. Our findings show that Flora Plant uses 66% less land and 79% less water than dairy butter**.
But what if I just want something to spread on my bread? We’ve got you covered there too. We’ve done some taste tests of proclaimed “Butter Lovers” and guess what? 71% loved our plant based alternative and 77% would consider buying it!***
So, by stirring in some luscious, ‘better-for-the-planet-than-dairy-ness’, you can really make a difference without sacrificing on the rich, creamy taste (by the way, 86% of those we surveyed agreed with this, not just us***).
Your food will taste just that little bit better knowing you have done something good for our planet.
When change is this easy….it really is irresistible!
Skip the cow today….what are you waiting for?
Oh, and here’s our evidence for the UK & Ireland so you can check out the full details yourself:
- Flora Plant B+tter blocks have 75% less the climate impact of dairy butter*
- Flora Plant B+tter spreadable tubs have 71% less the climate impact of dairy butter*
*Life Cycle Assessment tool (developed by Quantis) comparing Flora Plant and dairy butter (2023) in UK&I.
**Life Cycle Assessment tool (developed by Quantis) comparing Flora Plant and dairy butter (2023) in UK.
***Independent blind taste test with 300 respondents (October 2022).
ISI Sensory Marketing Research set up a blind taste test. Following a pre-screening selection process, only those who identified as “butter lovers” and had bought and used at least one block of regular butter in the last month were selected to take part. We ensured those selected purchased main brands of block butter: minimum quota set at 40% Lurpak Butter, 20% Country Life and 20% Anchor. Age range 18-65. Two test site locations: Nottingham and Reading. Date [October 2022]
Sample size: 300 consumers divided into two cells (Salted = 150 consumers / Unsalted = 150 consumers). Consumers in each cell only tasted one variety of Flora Plant B+tter. They were given [70g of each variety on white bread (untoasted) to taste] in a blind taste test and then asked various questions.
Question – blind taste test | Result (out of 150 consumers per variety) |
Do you love the taste of this product? | Salted – 71% Unsalted – 64% |
Do you agree that this product tastes like a regular butter? |
Salted – 75% Unsalted – 70% |
Do you agree that this product is rich and creamy? |
Salted – 86% Unsalted – 83% |
Do you agree that this product has a great taste? |
Salted – 78% Unsalted – 73% |
Would not have expected it to be a dairy alternative |
Salted – 83% Unsalted – 75% |
**** Life Cycle Assessment tool (developed by Quantis) comparing Flora Plant Spreadable and dairy butter (2023) in UK&I.
UK - Flora Plant B+tter blocks technical summary
UK - Flora Plant B+tter spreadable technical summary
UK&I - Flora Plant B+tter wrappers
How many packs** of dairy butter do you use per month?
*Based on the comparative life cycle assessment (LCA) of Flora Plant and dairy butter in UK & Ireland, performed through an ISO compliant tool, aligned with Product Environmental Footprint (PEF) methodology developed by Quantis in 2022.
**Based on average block pack of 250g