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Even Butter lovers love the taste of Flora Plant B+tter*

At Flora we believe Flora Plant B+tter is the rich, creamy, and delicious. Obviously, we would say Flora Plant B+tter tastes great, but we don’t want you to just take our word for it!
So, we asked self-proclaimed “butter lovers” if they loved the taste of Flora Plant B+tter blocks and Spreadable. The answer?

YES THEY DO!

In fact, in a blind taste test*, 80% of confirmed “butter lovers” told us they loved the taste of Flora Plant B+tter Spreadable, and 76% told us they loved the taste of Flora Plant B+tter blocks (salted)!
But wait, there’s more! Our survey also revealed that for Flora Plant B+tter Spreadable:

  • 82% agreed it is like a regular spreadable butter;
  • 84% agreed it had a great taste;
  • 89% agreed it was rich and creamy

But the praise doesn't stop there! For Flora Plant B+tter (salted)…….you told us :

  • 77% agreed it is like a regular butter;
  • 81% agreed it had a great taste; and
  • 89% agreed it was rich and creamy

Our Flora Plant B+tter (unsalted) variety fared almost as well with 70% of “butter lovers” agreeing it had a great taste, 71% agreed it is like a regular butter and 74% agreeing it was rich and creamy.

When we told the “butter lovers” exactly what they had sampled in the blind taste test, 89% (spreadable) said they would not have expected it to be a dairy alternative. 90% (salted) and 85% (unsalted) also said they would not have expected it to be a dairy alternative.

So, what can we conclude from our taste test? Even butters lovers love the great taste and rich, creamy texture of Flora Plant B+tter and Flora Plant B+tter spreadable!

* THE TASTE TEST

How does it work?

ISI Sensory Marketing Research set up a blind taste test. Following a pre-screening selection process, only those who identified as “butter lovers” and had bought and used at least one equivalent butter product (block or spreadable) in the last month were selected to take part. We ensured those selected purchased main brands of spreadable butter: minimum quota set at 40% Lurpak Butter, 20% Country Life and 20% Anchor. Age range 18-65. Two test site locations: Nottingham and Reading.

Spreadable: Sample size: 150 consumers. Process: Respondents given 40g of Flora Plant B+tter Spreadable on white bread (untoasted) in a blind taste test and then asked various questions. Date: June 2021

Salted/Unsalted: Process: 300 consumers divided into two cells (Salted = 150 consumers / Unsalted = 150 consumers). Consumers in each cell only tasted one variety of Flora Plant B+tter. Respondents given 70g of variety on white bread (untoasted) in a blind taste test and then asked various questions. Date: August 2020

Results

Question – blind taste test  Result (out of 150 consumers per variety) 
 Do you love the taste of this product?  Spreadable – 80%
Salted – 76%
Unsalted – 65%
 Do you agree that this product is like a regular butter? Spreadable – 80%
Salted – 77%
Unsalted – 71%
 Do you agree that this product is rich and creamy? Spreadable – 89%
Salted – 89%
Unsalted – 74%
 Do you agree that this product has a great taste? Spreadable – 84%
Salted – 81%
Unsalted – 70%