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We know our partners make all the difference. With them, we’re spreading the news of plant goodness further than we could alone. Two heads are better than one, and all that. We’re lucky to have more than that on board with all of the great people here at Flora, too. Check out who we’re working with right now below.


Simon Rimmer is a pioneer in the world of vegetarian food as a highly credible chef with vast industry experience and 14 restaurants across the UK and UAE. A fruitful television career that dates back to the early noughties, Simon is the co-host for Channel 4’s Sunday Brunch.

Together with Flora he hopes to show how plant based recipes can be elevated to fine dining level or scaled down for family suppers.


The poster pair for easy, accessible veganism, So Vegan was set up by Roxy Pope and Ben Pook, a vegan couple looking for a way to revolutionize the way we think about veggies. With a clear goal in mind, it was in 2016 that they launched So Vegan. Ever since, the passionate plant advocates have been charting their own personal journey with veganism and even have a book now too, So Vegan in 5, offering fun and simple recipes for all.

Working together with Flora, So Vegan is determined to fulfil their mission: to bring vegan food to the masses and show how easy it is to live a more plant-filled life.