MAKE A SMALL CHANGE TODAY…YOU KNOW IT’S IRRESISTIBLE!
Change can be scary. We all have habits. It’s the same with our food. We buy the same things and like them a certain way.
But, what if making one little change to your shopping habits could reduce your climate footprint and wouldn’t compromise on the deliciousness of your favourite meals? Sounds good right!
Try this. Rather than add butter into your favourite recipes, whip in [INSERT BRAND/PRODUCT] instead and still get those great tasting cakes you love, and feel good, as you’ve lowered your carbon footprint at the same time.
But what does this is all mean?
Well, we asked some very smart people to carry out ‘life cycle assessments’ (which is a study of the impact a product has on the planet) and the results show [INSERT BRAND/PRODUCT] has on average XX% lower climate impact than dairy butter in [COUNTRY]*. This means that for every kg of [BRAND/PRODUCT] you buy, you will save at least [XXKG] of carbon emissions.
Still confused by the numbers?
By just switching 1 pack of butter for [BRAND/PRODUCT], the climate impact saving is the same as [charging your smartphone for XXXX hours]. Even better if you did this for 1 year, the reduction would be the same as the carbon emissions from [flying from London to Paris].
The feel good factor doesn’t stop there.
By choosing to melt [BRAND/PRODUCT] into your mash, you are using less land and water too. Our findings show that [BRAND/PRODUCT] uses [XX%] less land and [XX%] less water than dairy butter.
WHEN CHANGE IS THIS EASY……..IT REALLY IS IRRESISTIBLE!
So, by stirring in some luscious, ‘better-for-the-planet-than-dairy-ness’, you can really make a difference. Your food will aste just that little bit better knowing you have done something good for our planet.
SKIP THE COW TODAY……………WHAT ARE YOU WAITING FOR?
Oh, and here’s our evidence for [country] so you can check out the full details yourself :