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More than ever the great British public are turning to plant-based foods like Flora Plant B+tter and are doing so in their millions.

According to research by the Vegan Society, the number of vegans in Great Britain quadrupled between 2014 and 2019 to around 600,000. But it’s the rise in ‘flexitarianism’ - people adopting more vegan and vegetarian eating and buying habits - that has really taken off.

Research by Mintel shows that sales of meat-free foods rose 40% between 2014 and 2019 and that almost a quarter of Brits now drink non-dairy milk alternatives. As a nation we are changing but more importantly embracing that change.

Major supermarkets have dedicated whole sections to vegan products and, in December 2019, Waterstones stocked 9,030 books with the word 'vegan' in the title. To put it in perspective back in August 2018 it had just 944.

This is clearly more than a fad, so why is it happening? Why is a plant-based diet suddenly so attractive?

First, you have environmental benefits. In an increasingly eco-aware age, being kind to the planet is one of our biggest motivators and we’re proud to say that one 250g block of Flora Plant B+tter has half the climate impact of one 250g block of dairy butter*.

Secondly, but definitely not least, plant-based foods are delicious. You can use Flora Plant B+tter, which is made from 100% natural ingredients, like you’d use dairy butter - for cooking, baking, frying and roasting - so you get to help the planet while still enjoying that creamy, buttery taste.

*Based on peer-reviewed comparative lifecycle assessments conducted by Quantis in 2020 of FLORA PLANT compared with dairy butter in the UK. For more information see our carbon footprint article